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We are the company that brings a smile to children's faces. To children big and small all around the world. 6 billion times a year which makes it the biggest kids drink in the world. And we are on our way to make Capri Sun also the most sustainable kids drink in the world.

Two years ago, we have acquired the wonderful brand “all i need” in Austria from its two founders. all i need is a highly value driven brand: A freshly brewed tea drink, all natural, organic and delicious. It was the first beverage in Austria to become CO2 neutral. It has been growing steadily lead by a small entrepreneurial team that works from our office in Vienna.
We want to make all i need famous, and expand it further in Austria and Europe and therefore are looking for you (m/f/x) as:

Head of all i need

Your Tasks

  • Lead the Organic Tea brand “all i need”, expand it into Germany, Switzerland, and Europe
  • Lead the all i need Start-Up team in Vienna, develop a close-knit team, retain & nourish their start-up mindset whilst tapping into support from the wider Capri Sun organization
  • Manage a small business within a larger organisation with full P&L responsibility
  • Marketing leadership: Define the brand strategy, communication, innovation
  • E-commerce leadership: Develop a DTC platform for AIN in cooperation with our E-com lead
  • Drive our sales in Austria and DE/ CH in cooperation with our local key account managers

Your Profile

  • A passion for leading a value driven brand: Organic, CO2 neutral, natural
  • Sound experience in brand building and sales, 7-10 years
  • Small business and/or start-up experience, preferably within the FMCG industry
  • E-Commerce experience and understanding needed
  • Entrepreneurial approach, combining creative solutions with analytical skills
  • Drive, tenacity to grow a small business within a larger organisation
  • Team player with passion to create and nourish an “All I Need spirit”

What you can expect

  • The freedom of a start-up, the resources and support of a global, thriving Capri Sun business
  • The chance to build and shape a fantastic brand and expand it way beyond its Austrian origin
  • An entrepreneurial spirit and freedom to operate
  • Plenty of opportunities to challenge and drive things forward
  • Enjoying taking off together with motivated and professional colleagues
Header
We want to make all i need famous, and expand it further in Austria and Europe and therefore are looking for you (m/f/x) as:

Head of all i need

We are the company that brings a smile to children's faces. To children big and small all around the world. 6 billion times a year which makes it the biggest kids drink in the world. And we are on our way to make Capri Sun also the most sustainable kids drink in the world.

Two years ago, we have acquired the wonderful brand “all i need” in Austria from its two founders. all i need is a highly value driven brand: A freshly brewed tea drink, all natural, organic and delicious. It was the first beverage in Austria to become CO2 neutral. It has been growing steadily lead by a small entrepreneurial team that works from our office in Vienna.
  • Lead the Organic Tea brand “all i need”, expand it into Germany, Switzerland, and Europe
  • Lead the all i need Start-Up team in Vienna, develop a close-knit team, retain & nourish their start-up mindset whilst tapping into support from the wider Capri Sun organization
  • Manage a small business within a larger organisation with full P&L responsibility
  • Marketing leadership: Define the brand strategy, communication, innovation
  • E-commerce leadership: Develop a DTC platform for AIN in cooperation with our E-com lead
  • Drive our sales in Austria and DE/ CH in cooperation with our local key account managers
  • A passion for leading a value driven brand: Organic, CO2 neutral, natural
  • Sound experience in brand building and sales, 7-10 years
  • Small business and/or start-up experience, preferably within the FMCG industry
  • E-Commerce experience and understanding needed
  • Entrepreneurial approach, combining creative solutions with analytical skills
  • Drive, tenacity to grow a small business within a larger organisation
  • Team player with passion to create and nourish an “All I Need spirit”
  • The freedom of a start-up, the resources and support of a global, thriving Capri Sun business
  • The chance to build and shape a fantastic brand and expand it way beyond its Austrian origin
  • An entrepreneurial spirit and freedom to operate
  • Plenty of opportunities to challenge and drive things forward
  • Enjoying taking off together with motivated and professional colleagues
Capri Sun Austria GmbH
Bennogasse 24/7
1080 Wien
www.capri-sun.com